The Food Entrepreneur Academy
Turn Your Kitchen Into Your Business
You've been cooking for years. Now it's time to get paid for it. The Food Entrepreneur Academy gives home cooks the exact roadmap to launch a real food business — with confidence.
"I went from baking for friends to selling at three farmers markets in 90 days."
What you'll learn
Everything you need to go from home cook to food business owner
Know your numbers before you spend a dime
Learn how to price your products, calculate margins, and build a business that actually makes money.
Navigate licenses, permits & cottage food laws
We break down the legal side in plain English so you can sell legally and confidently in your state.
Find your first customers — and keep them
From farmers markets to online shops, discover the sales channels that work for food businesses.
Build a brand people remember
Create packaging, a story, and a presence that makes your product stand out on any shelf.
"You've got this — and I'll show you exactly how."
— Sarah Holloway, Founder
What's included
Everything in one place, ready when you are
12 Video Lessons
Step-by-step modules covering every stage of launching your food business, from idea to first sale.
Business Plan Template
A fill-in-the-blank template built specifically for food businesses.
Pricing Calculator
Know exactly what to charge so you never undersell yourself again.
Legal Checklist
State-by-state cottage food law guide and permit checklist.
Farmers Market Starter Kit
Everything you need to set up, sell, and stand out at your first market.
2,400+
students taught
Meet your instructor
Sarah Holloway
Food Business Coach & Founder
I started making jam in my kitchen on weekends. Three years later, I was stocked in 40 stores across the Pacific Northwest. I built this course because I wish someone had handed me a roadmap when I was starting out — so that's exactly what I made for you.
- Founded a 6-figure cottage food business from scratch
- Taught 2,400+ students across 50 states
- Featured in Food & Wine, Bon Appétit, and Forbes
Student stories
Real cooks. Real businesses.
Maria G.
Launched her jam business in 6 weeks
"I had the recipes but no idea where to start. This course gave me the confidence and the roadmap. I sold out at my first farmers market."
Priya S.
Now selling in 3 local stores
"The pricing module alone was worth 10x the cost of the course. I finally stopped undercharging for my baked goods."
Danielle R.
Quit her day job after 4 months
"Sarah's approach is so warm and practical. I never felt overwhelmed — just excited to take the next step."
One-time investment
$297
One-time payment. Lifetime access.
- 12 video lessons
- 5 downloadable templates & worksheets
- Lifetime access + future updates
- Private student community
Ready to start?
Your food business starts in the next 90 minutes.
30-Day Money-Back Guarantee
If you go through the first three modules and don't feel it's right for you, I'll refund every penny. No questions asked.
Join 2,400+ home cooks who've already taken the leap. Your kitchen has been ready for a while — now it's your turn.